We fired off a few questions to the fine folks down under to get some of their thoughts on the iOS platform and development of Real Racing 2.
We believe that this will hurt EA’s customer base going forward.Īdditionally, we believe that soft video game industry performance, particularly due to weakness in retail sales amid an aging console system lifecycle, remains a concern in the near term.Ĭurrently, EA has a Zacks Rank #4 (Sell). Firemint, based in Australia, has a lot riding on this game with a reported 2 million dollars spent on its development. However, packaged games cost much more than mobile and free-to-play, and the added cost will aggravate customer dissent toward packaged titles. Moreover, EA recently announced its intention to introduce micro-transactions in all games including packaged goods. We believe that EA’s strong digital portfolio and continuing growth in the free-to-play and online segment will drive top-line growth in the near term. The freemium model has gained further momentum with the increasing popularity of social games, co-operative games and mobile games.ĮA expects contribution from free-to-play, casual and social games to increase to approximately 35.0% of worldwide digital revenues by calendar year 2013. Developers and publishers earn revenues through the sales of in-game items (also known as micro-transactions) and advertisement. Free-to-play games, popularly known as freemium games, enable gamers to access the game for free. Real Racing 3 is the first freemium game of the Real Racing franchise. We believe that these new features will help the game to earn significant revenues going forward. TSM allows players to compete against each other anywhere and anytime and on any device, even if they are offline.
#REAL RACING 2 GOOGLE DOCY FOR FREE#
Unlike its predecessor Real Racing 2, the game can be downloaded for free and EA expects to earn revenues by selling in-game virtual goods.Īnother important feature of Real Racing 3 is the use of time shifted multiplayer (“TSM”) technology. But the game’s major attraction is its free availability. Real Racing 3 will also be available on Google’s ( GOOG ) Play and Amazon’s ( AMZN ) application store.ĭeveloped by EA’s Firemonkeys studio, Real Racing 3 comprises 900 different events and 600 hours of total gaming.
Confirming earlier rumors, video game developer and publisher Electronic Arts ( EA ) recently announced the availability of Real Racing 3 for Apple’s ( AAPL ) iPhone, iPad and iPod touch.
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